Most small-business websites are too big. Pages get added for every service, every team member, and every idea, until nobody - including the owner - knows what's on there.
A tight five-page site is easier to keep current, faster to load, and simpler for search engines to understand. Visitors find what they need in two clicks instead of five.
The test is simple: if a page hasn't been updated or visited in six months, fold it into another one or cut it. Fewer pages, better pages.
